Using the bid-based model of online advertising affiliate programs, the advertiser underwrites an online affiliate agreement, making them possible to take the chromo with other affiliate programs in a private bidding provided by an affiliate programs publisher or, in many cases, an online advertising network. Each online affiliate informs the provider about maximum amount of money he is ready to disburse for any specific online advertising that is in many cases based on an affiliate programs keyword, usually exploiting online affiliate tools. Such online advertising PPC bidding are usually automated providing online marketing and online advertising in a self-acting manner. One of such online affiliate programs providing reliable and comfortable tools for online advertising and online marketing is PromoHeads, the affiliate program for webmasters with steady and timely online affiliate payouts.
If the online advertising becomes part of a search engine results page, the self-acting online affiliate happens any time a search for the affiliate programs keyword takes place. All bids on an online advertising keyword that aim the location of an affiliate programs searcher, search’s time and date and so on are compared and the online affiliate determined. In case of numerous online marketing and online advertising affiliate programs, an equal availability in the SERP, there might be numerous online advertising winners. Their positions on the affiliate programs webpage are affected by the amount of an online affiliate bid depending on the affiliate programs. The online advertising having the highest online affiliate bid is usually shown on the first place, using supplementary online marketing and online advertising factors. Some of these factors, such as online advertising relevance or online affiliate quality come into play from time to time.
The automated online advertising bid management systems can be used in order to maximize online advertising success and obtain affiliate programs scale. Such online affiliate systems and affiliate programs can be exploited directly by the online affiliate advertiser even they are more often exploited by online advertising companies providing PPC management. There are many various affiliate programs providing online advertising services to the clients, however, PromoHeads is one of the biggest online affiliate programs with thousands of PPC bids managed by the automated interface.
Many online advertising networks, in addition to affiliate programs permit for contextual online advertising to be located on the third-party property with those online affiliates whom they have been intended to. These online affiliates contact to the host online advertising on behalf of the online affiliate network. Conversely they obtain a part of the online advertising revenue that the online affiliate network produces within the affiliate programs. It can make from 40% to over 70% of the gross profit disbursed by the affiliate programs. Such properties are frequently presented as an online affiliate network and the online advertising on them as affiliate programs due to the evidence that online advertising places are bound to the keywords based on the page environment where they are located. Generally speaking, the online advertising on online affiliate networks possess average click-through rate and affiliate programs conversion rate comparing to the online advertising located on SERP and accordingly are more specific. The online advertising network functions may include affiliate programs websites, online affiliate newsletters, e-mails and so on.
The online affiliate advertisers disburse for each click they obtain, with the practical sum based on the online advertising bid. Such practice is very common in the environment of affiliate programs to score a winning online advertising a little bit more that the next superlative online affiliate or the specific bid amount that is slightly lower. It helps to evade such situations where affiliate programs are permanently adjusting their online advertising bids with extremely little online advertising amounts to watch whether they might still win the online affiliate bidding while providing slightly less per click.